Under thoughtful construction.
Launching soon.

Where will you take your brand next?
Become a global brand.

Creating teams that move together, aligned by a clear vision.

We work with founders who have built something extraordinary and now stand at a new edge. Growth has created great opportunity, but also greater complexity. This is when direction must be clear and shared, so teams move together with purpose and as one.

Founder Dilemma

Growth has a funny way of steering purpose off course.

We've all seen brands we love grow into something soulless and generic. If growth is not intentional, it can dull what made a brand feel exciting and meaningful in the first place.
‍

Bold visions and audacious goals are great, but when they are driven for the sake of growth alone, big gains can have the effect of diluting the ethos of the brand and can sap the joy of any founder.
‍

Growing with intention means taking a pause from time to time to reconnect with the big picture and make deliberate decisions about a brand's future.  

Meet Erika

I work with founders
who want their brand to be bold and meaningful.

I’ve spent over two decades building and leading businesses, from an architecture & design firm to an online art sales platform and a business consultancy. For years, I viewed success from the lens of what others had achieved. I looked outward for markers that told me I had made it, like being published in magazines or recognized with awards. While I earned those accolades, they only created pressure to earn more.
My turning point came when I realized that my own vision of success was far more personal. That clarity helped me see how powerful it is to make business decisions with intention, and in-line with what matters personally. Whether you want to become the next global brand or endure as a local legend, the message here is that your vision and version of success has a place and is worth preserving.
Let's Talk Next Steps

Ways of Work

Three ways I help founders build and lead meaningful brands.

I intentionally work with founders privately or in small groups; settings that make space to focus on the specific goals of each brand.
01

Founder
Reset

Distance from your business helps you to see it with fresh eyes. Our multi-day Founder Reset creates space to step back, decompress and reconnect with your work. This experience is fully tailored to you and your business, and you'll emerge with renewed focus and a  roadmap for reaching your next milestone.
Inquire About Founder Reset
02

Founder
Advisor

Growth doesn’t happen in isolation. As your on-call advisor, I work alongside you in real time, helping you untangle tough decisions, find strength in leadership, and develop practices to help your business thrive. Advisory is about practical, ongoing support: regular conversations, problem-solving, and a thought partner who keeps you focused and on-brand.
Inquire About Founder Advisor
03

Lecture
Session

I speak with founders, business owners, and creative leaders about leading with intention. My talks are designed to spark insight and offer practical tools founders can put to work right away. Popular themes include:
  • Why the best founders lead from their strengths
  • The economic upside of creating time to think
  • How stepping back is the secret to driving forward
Inquire About Lecture Session
Founder Reset
Distance from your business helps you to see it with fresh eyes. Our multi-day Founder Reset creates space to step back, decompress and reconnect with your work. This experience is fully tailored to you and your business, and you'll emerge with renewed focus and a roadmap for reaching your next milestone.
Inquire About Founder Reset
Founder Advisor
Growth doesn’t happen in isolation. As your on-call advisor, I work alongside you in real time, helping you untangle tough decisions, find strength in leadership, and develop practices to help business thrive. Advisory is about practical, ongoing support: regular conversations,
problem-solving, and a thought partner who keeps you focused and on-brand.
Inquire About Founder Advisor
Lecture Series
I speak with founders, business owners, and creative leaders about leading with intention. My talks are designed to spark insight and offer practical tools founders can put to work right away. Popular themes include:
•
Why the best founders lead from their strengths
•
The economic upside of creating time to think
•
How stepping back is the secret to driving forward
  • Why the best founders lead from their strengths
  • The economic upside of creating time to think
  • How stepping back is the secret to driving forward
Inquire About Lecture Session
“”
Working with Erika is like having a strategist, trusted advisor and creative partner all-in-one.
Federico Arellano
Founder & CEO of Pitch Jams
“”
I finally feel like everything is coming together. I’m not just reacting, I’m leading with a clear vision.
Dean Davidson
Founder & CEO of Dean Davidson
“”
Working with Erika is like having a strategist, trusted advisor and creative partner all-in-one.
Federico Arellano
Founder & CEO of Pitch Jams
“”
I finally feel like everything is coming together. I’m not just reacting, I’m leading with a clear vision.
Dean Davidson
Founder & CEO of Dean Davidson

My Purpose

My purpose is to champion founder-led brands through intentional growth.

Only a founder can decide what their brand becomes. I help founders define growth on their own terms (grounded in values, beliefs, and strengths) so they can build brands that reflect who they are and what impact they want to make in the world.

Start a Conversation

Let’s chart your brand's (intentional)growth.
Let's Talk Next Steps
©2025 Foundership. All rights reserved